The day was today. 2008

Brett Yasko
Gestures 10: Illustrations of Catastrophe and Remote Times, January 18 – June 15, 2008
reflective adhesive vinyl, latex paint

Yasko s installation is based on a linguistic pun using the mirrored phrase the day was today today was the day Located outside the...


Yasko’s installation is based on a linguistic pun, using the mirrored phrase “the day was today/today was the day.” Located outside the exterior of the museum, above the windows, in reflective vinyl, the sign illuminates under the lights of the Mattress Factory and with the headlights of each passing car. The alternately profound and banal readings of the phrases that form the basis of his work suggests both the pessimistic notions of the end of the world—or horrific events in our daily life—as well as the optimistic notions of hope and possibility inherent in the onset of a new day.


Curated by Heather Pesanti

About the Artist

Brett Yasko is a graphic designer and artist working in a conceptualist paradigm using text and imagery to subvert traditional notions of language and cultural tropes.